We consolidated the various iterations of the brand mark, as this had featured differently on every beer type and pack format, to simplify the identity and create a consistent brand imprint that’s proudly and recognisably Brooklyn Brewery - working with renowned typographer Rob Clarke to strengthen and clarify the letterforms.īrooklyn’s iconic logo, created by US design legend Milton Glaser, is integral to the brand’s history, so it was important we keep the essence of it there, whilst making the necessary changes to build a bolder brand imprint.Ĭreating clear rules for logos, typefaces and colours, meant we could playfully express each beer’s distinct personality, whilst heroing the Brooklyn master brand. We saw the opportunity to strengthen this global icon with a consistent, futureproofed design system that would deliver a more impactful brand experience. But this growth has caused complexity, and over time the brand has become cluttered and confused. "In the last 33 years Brooklyn Brewery has grown exponentially – in size, value, global reach, you name it. Read up on recipes, community support, stories, ideas and more.įind concerts, celebrations, and parties heading your way, and see what's going on in our Tasting Room. Read up on the fight for LGBTQ+ rights and how you can help.Īll the news that's fit to drink, from us and our friends across the beer world. The modern LGBTQ+ movement, and the significance of The Stonewall Inn. How we teamed up with The Stonewall Inn Gives Back Initiative to launch Create Space.įive grassroots activists and their fight for LGBTQ+ rights Weekly trivia, monthly drag bingo, dinners, beers, and much more. Happy hours? Birthday parties? Fundraisers? Rehearsal dinners? After parties? We're here to host. Join a small group of lucky beer fans to go behind the scenes and geek out together.
BROOKLYN VEGAN PLUS
In the neighborhood? We're open for bar service, tours, plus beer & gear to go.
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